BEWARE of Greenwashing
Greenwashing is defined as misleading environmental ads which project to the public that the organization is green. In other words, they are the result of a marketing strategy to boost the organization’s image in the eyes of the public. As a result, these ads give the public a false impression of the corporation/politician/government/industry/non-government organization.
Brainwashing with [...]
There is more to being clean than Greenwashing
So in a blog called GreenerTrends, we should be following…greener trends, right? Well, for better or for worse, this little article is going to be covering a decidedly un-greener trend: Green Washing.
Chances are, if you’re reading this blog, you’re already familiar with the concept of greenwashing, but for the uninitiated, it’s basically assigning green virtues [...]
