BEWARE of Greenwashing
Greenwashing is defined as misleading environmental ads which project to the public that the organization is green. In other words, they are the result of a marketing strategy to boost the organization’s image in the eyes of the public. As a result, these ads give the public a false impression of the corporation/politician/government/industry/non-government organization.
Brainwashing with [...]
Backyard Farmer
One of my favorite green entrepreneurial ideas is the personal gardening service. Let’s say you have a busy lifestyle, but you realize the pure goodness that is fresh produce which comes from your very own garden. The only problem is that neither you nor your significant other has the time required to cultivate and maintain [...]
Sustaining the Future with Green Technology
Out of all of the policy decisions made dealing with the issue of climate change and sustainability, there is still inevitably conflict, and solutions are slow to emerge. What’s the solution?
China’s co2 emissions are at 22.9 gigatons compared to 9.8 gigatons in the US. American’s use seven times more co2 per capita than Chinese. A [...]
Greening Existing Commercial Real Estate With Solar Panels
Most of the talk about greening real estate is about building practices. Until now, the focus has been on the development side of the business. But there are some interesting ventures popping up with innovative business models. One in particular capitalizes on the enormous potential of existing commercial real estate space, where the owners do [...]
Talking Plants
Some NYU students came up with a new business that allows your plants to call you when they need water or more sunlight. Botanicalls.com will provide you with your sensors for your plants, and then will provide you with personal, and hilarious, pre-recorded calls from your plants when the sensor tells it to. [...]
Integrating Green…Solar Windows, Tesla Roadsters, and One Sweet House
So thanks to Ben’s post, I’m all geared up (pardon the pun) for the Tesla Roadster. It’s a hot car, that (apparently) will get me some fast chicks…or maybe it’s the other way around. Either way, I’m game.
But I wonder why, as impressive as the Roadster is, it hasn’t integrated more existing technology into the [...]
